Last updated: April 28, 2026
These Terms of Use (the "Terms") govern access to and use of the Kulto platform, available at kultoapp.com. By creating an account or using the service, you agree to be legally bound by these Terms and by our Privacy Policy. If you do not agree, do not use the service.
Kulto is a B2B platform that allows the tenant to:
Kulto provides the service "as is" and reserves the right to modify, add or retire features at any time, giving the tenant reasonable advance notice when changes are material.
Current plans and prices are published on kultoapp.com and within the tenant panel. Kulto may adjust prices and will notify the tenant before changes apply to the next billing cycle.
Kulto currently operates via bank transfer with manual proof of payment. The tenant uploads the payment receipt in the panel and the Kulto team approves or rejects it. Plan activation or renewal takes effect once the receipt is approved.
Subscriptions are paid in advance per cycle (monthly, annual or any other available at signup). If the payment for the next period has not been approved by the end of the cycle, the account will automatically enter a grace period during which the service keeps working but the tenant will see notices to regularize payment.
If, after the grace period expires, payment remains pending, Kulto may suspend the tenant's and authorized staff's access to the panel. Passes already issued to end customers may stop receiving updates during the suspension. The account is reactivated once payment is regularized.
Unless required by applicable law, amounts paid for a current period are non-refundable. If the tenant cancels mid-cycle, access continues until the end of the paid period.
The tenant agrees not to:
Kulto may suspend or terminate the access of any tenant in breach of these rules, without obligation to refund.
Kulto uses the official Apple PassKit and Google Wallet API to issue loyalty cards to end customers. Use of the passes within the digital wallets is also subject to Apple's and Google's own terms and policies.
The tenant is responsible for the loyalty program offered to its own end customers: the rewards committed, their delivery and any related claims. Kulto provides the technological infrastructure; it does not provide the loyalty service to the end customer and does not guarantee the fulfillment of rewards by the tenant.
The processing of personal data is governed by our Privacy Policy. Regarding end-customer data collected by the tenant in the context of its program, the tenant acts as data controller and Kulto acts as data processor. The tenant declares that it has the legal basis and consents required to process end-customer data through Kulto.
Kulto, including its software, brand, logo, design, source code, documentation and other elements, belongs to Kulto and/or its licensors. The tenant is granted a limited, non-exclusive, non-transferable and revocable right to use the service for the duration of its subscription.
The tenant retains all rights to its logo, brand, images, text and any other content uploaded to the platform (the "Tenant Content"). The tenant grants Kulto a worldwide, non-exclusive, royalty-free license to host, process and display such content strictly to the extent necessary to provide the service (including its transmission to Apple and Google to issue the passes).
The tenant represents and warrants that it holds all necessary rights to the Tenant Content.
Kulto makes reasonable efforts to keep the service available, but does not guarantee uninterrupted or error-free operation. Interruptions may occur due to maintenance, updates, infrastructure provider failures, force majeure events or circumstances outside Kulto's control.
Plans that include a specific SLA are governed by the particular conditions of the plan. In the absence of an SLA, no availability commitments apply.
The service is provided "as is" and "as available". To the maximum extent permitted by law, Kulto disclaims all implied warranties of merchantability, fitness for a particular purpose and non-infringement.
To the maximum extent permitted by law, Kulto's total aggregate liability to the tenant for any claim arising out of or related to the service is limited to the amount actually paid by the tenant to Kulto in the twelve (12) months preceding the event giving rise to the claim.
Kulto shall not be liable for indirect, incidental, special or consequential damages, lost profits, lost data, lost opportunity or loss of reputation.
The tenant agrees to indemnify and hold Kulto harmless from any claim, damage, loss, cost or expense (including reasonable attorney fees) arising from:
Kulto may update these Terms to reflect changes in the service, in applicable law or in its operating practices. When changes are material, Kulto will notify the tenant by email or through a notice on the platform with reasonable advance notice. Continued use of the service after the effective date of the changes constitutes acceptance of the new Terms.
These Terms are governed by the laws of the Republic of Ecuador. Any dispute arising out of or related to these Terms or the service shall be submitted to the competent courts of the Republic of Ecuador, without prejudice to the consumer's mandatory rights at the place of residence.
For any inquiry regarding these Terms, write to:
Email: [email protected]